WHat I can offer you
SOCIAL MEDIA
Social media is the #1 marketing strategy utilized today, and for good reason. For some brands and companies their social media also acts as customer service, as it provides a direct line of communication to not just current customers but also potential ones. KPIs, listening, engaging, monitoring and more. It’s not just about posting something from time to time
STATIC WEB CONTENT
Web content is more than just putting words on a website; it's about telling your brand or business' story in an effective tone which reflects your ideals and goals. This is your home base where you get to put as much information as you want and need about your brand to get your story, hopes, goals and mission across to let your audience know who you truly are as a brand, and how you can benefit them. Building this from scratch to performing an overhaul of current content, I’ve done it all.
EMAIL MARKETING
Email marketing is another direct line to your most interested audience, but with a deeper dive into that intimate connection. With email marketing you get a one-on-one “conversation” with people who’ve put forth the effort to give you their contact information, and giving them quality content lets your customers know how truly special they are to you.
PRODUCT DESCRIPTIONS
Do you need product description conception or an overhaul of what you currently have? Technical, to-the-point details for both print and web on furniture, beauty, and crafting products are just some of the industries I’ve helped hone in their individual product families and stories. Beauty labeling is a tough cookie, and very specific rules and regulations must be adhered to. I’ve assisted in researching FDA labeling guides for several brands from both South Korea and Canada.
BLOGGING
Keep ‘em coming! Blogs are a fantastic way to keep visitors coming back for more to your website and to assist in conversion of your buyer’s journey. Here’s your chance to showcase the nitty gritty details of your product(s) or service(s), and split them up into episodes to give your audience what they want: your expertise and advice to build their trust and loyalty.
EDITORIAL CONTENT
Editorial writing is true story-telling. Most everything is digital these days, but having the ability to write long-form features for print publications is still a need. Teaching the reader something new and keeping them engaged with word count and formatting parameters is a lot of moving parts, and it’s a challenge I accept. Consider it my first love, as I got my start with Atlanta area publications and branched out into the Dallas and Raleigh areas sister publications.
Do you need more?
CONTENT STRATEGY+
Do all of the above services make you scratch your head and wonder how you can ever pull off ALL of them? It’s easier than you think, but can still be quite daunting. Let’s chat about a full content strategy for your brand and how each of these moving parts are all connected. Whether it be needing a sounding board for you to mull it over with or for you to find someone to take these tasks over, I offer personalized packages to fit your needs.